Why Acquire?—Aren’t you supposed to build it?

I’m not a zero to one guy. I’m a one to more.

Startups are exciting - I’ve experienced my share. But that’s neither what I’m best at nor what I’m chasing. I’m after stability, improvement, and momentum from day one.

I’ve spent time around early-stage companies. I’ve seen the thrill, the risk, and the grind that comes with building from zero. But the failure rates are brutal, the path is long, and in the early years, most of the work is about PMF and survival and which is a longer path to less about value.

Acquisition offers a different path. One that’s more aligned with how I think, how I work, and where I know I can create value. I’m not starting from scratch—I’m stepping into a real business with customers, revenue, and a track record that matters. From there, my job is to lead—operationally, strategically, and culturally.

This isn’t about skipping the hard parts. It’s about choosing the kind of hard I’m built for. I’m interested in honoring what works, improving what doesn’t, and growing a business that already has a reason to exist.

I don’t want to invent a new category. I want to build on a foundation—and scale something that’s already valued, useful, and trusted. That’s what one-to-more looks like.

Want to Connect?

If you’ve built something—or are curious why I’ve chosen this route—I’d love to talk.

📧 Email: holdings@sidebright.com
📅 Schedule a call or coffee: zcal.me/1WCN1
🔗 Website: sidebright.com/holdings
💼 LinkedIn: linkedin.com/in/ericpizzi
📞 Or just give me a call.

Related Resources

▶️ Watch: Buy Then Build – Walker Deibel on why acquisition is the better startup
🎙️ Listen: Why I Bought a Business – Acquiring Minds with Codie Sanchez
📄 Read: The Smarter Path to Entrepreneurship – Harvard Business Review